Atkins Nutritionals Inc. is a leading player in the $2.4 billion weight control nutrition category and offers a powerful lifetime approach to weight loss and weight management. The Atkins Nutritional Approach™, also known as the Atkins Diet, focuses on a healthy diet with reduced levels of refined carbohydrates, including sugars, white flour and foods made with them, and encourages the consumption of a variety of protein, fiber-rich vegetables and fruits, and good fats.
Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping people feel less hungry, more satisfied and more energetic.We manufacture and sell a variety of nutrition bars and shakes designed around the nutritional principles of the Atkins Diet. The Atkins line of products appeals to a broad audience of men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Our products are available in more than 30,000 locations throughout the U.S. and internationally.