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251K Lincoln Road

Waitakere 0610

22B Cavendish Drive

Manukau 2104

4 Aranui Road

Auckland 1060

1 Wagener Place

Auckland 1025

We exist to help you become the best version of you.

We live in a world filled with health problems, and they're growing rapidly, year by year. Obesity rates are through the roof and cardiovascular disease is a real threat. In fast-paced workplaces, we thrive on equally fast-paced food...if we can even be bothered to look up from our phones, of course. It's a mess that's only getting messier. 

Enter Jason Dunlop and Kim Kruger. They decided they wanted to play a bigger role, and driven by a passion to help others reach their health goals, they founded in 2009. Since then, has helped thousands of people become better versions of themselves.


Our team lives and breathes supplements and fitness. Staff members receive regular training, and they're always using their resources to continue learning.


Buying supplements can be frustrating and confusing, but we go out of our way to make it an enjoyable experience. If there's one thing we're definitely not, it's boring.


Our interaction isn't over after you walk out of the store or click the purchase button. We're here for you with advice and support during every step of your journey.

Why choose us?

There's a lot to love. We offer free shipping NZ-wide, and we use Courierpost, the nation's largest and fastest courier company, to get your supplements to you ASAP. You won't have to worry about your data -- we're Level 1 PCI DSS compliant. We're also an AA Smartfuel partner, meaning you'll earn fuel points with each purchase. Most importantly, we're here for you and we're not going anywhere.