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You catch a cold. Then another one. Then another one. And you're wondering: is thereanything I can actually do about this?
Well, yes. And it's something that's been used for literally centuries—and is now backed by modern research.
In this episode, we're talking about elderberry—the dark purple berry that looks plain but is packed with serious immune-supporting power. Ancient wisdom meets modern science.
You'll learn:
Elderberry works best as prevention—building up your immune resilience so you catch fewer colds in the first place. But it still shows benefit if taken early in illness.
If you're tired of being the person who catches every bug, this is worth exploring.
My mother always used to say, prevention is better than cure.
Transcript:
Hello, hello, hello.
First off, I want to apologize.
The audio may sound a little bit off today.
I am recording from downstairs in the warehouse.
You may ask, "What am I doing down in the warehouse recording?"
I am recording down here because everybody is sick at the moment.
So I thought I'd jump on into a quick little podcast about one of my favorite immunity
products.
Oh, sorry, ingredient.
And that is outer berry.
So let me ask you, how many times are you actually catching a cold or flu?
Is it once?
Is it twice?
Maybe more?
For a lot of people, it's a frustrating cycle, especially this time of year.
You're feeling fine.
Then boom, scratchy throat headache, blocked nose and you're down for days.
It's just a weak feeling like garbage, you miss work, you miss training and you feel crap.
Now you may be thinking at that time, is there anything that I can actually do about this?
And I think there is something that most people don't realize.
There are definitely things you can actually do before and after you get sick, that can reduce
how often you catch something, how bad it is and how long it lasts.
This is one of the most researched, backed up science options is something that has been
used for literally, centrally, centuries, sorry.
And this is what I mentioned, outer berry.
It's a dark purple berry that looks kind of plain but is actually packed with some serious
immune supporting power.
Okay, so let's start with the basics.
Outer berry comes from the outer plants and it is being used in traditional medicine for
hundreds of years, especially in Europe.
I'm not talking about something obscure.
This is a berry that's being part of folk medicine, traditional remedies and herbal medicine
systems for literally, centuries.
Which is definitely pretty cool.
It's time and tested.
It's a remedy that's been passed down through generations and now it's backed by modern research.
The outer berries are dark purple, almost black and are typically harvested in late summer.
They're not something you typically eat fresh.
They're usually processed into serps, extracts, capsules, powders, lozenges.
And the reason people use these concentrated forms is simple.
You'd have to eat a massive amount of fresh outer berries to get that therapeutic dose.
The extract gives you only good stuff, concentrate it into an easy to take form.
All right, so here's where outer berry gets interesting.
Outer berries are packed with powerful compounds that have been extensively studied for immune
support.
We're talking anthocyan, the same antioxidant we talked about with tart cherry, but outer
berry has them in spades, flavonoids, so that's antioxidant, anti-inflammatory compounds,
polysaccharides, compounds that support immune health, salt, activity, and polyphenols,
more powerful antioxidants.
So here's where, or sorry, here's what makes outer berry special.
It's one of the few supplements that's been studied specifically for reducing both the
severity and the duration of corn and flu.
We're talking about actual clinical research, not just traditional use, but modern science
backing up what people have known for centuries.
Here's the mechanism.
When a virus enters your body, it starts attaching to your cells to affect them.
Outer berry compounds have been shown to prevent that attachment process, essentially making
it harder for the virus to get into your cells in the first place.
And if you do get sick, the compounds help support your immune response, so you recover faster.
It's not about killing the virus directly, like an antibiotic kills bacteria.
It's about supporting your immune system so your body can handle it better.
So what does this actually feel like?
Here's the honest answer.
If you've been taking outer berry preventively before you get sick, you probably won't feel
anything, that is the whole point you're trying to not get sick in the first place.
What you might notice over time is you're not catching every bug that goes around.
When you do catch something that's milder, not as bad as what others are experiencing, you
recover faster instead of being wiped out for a week.
It's three to four days and you feel less awful while you're sick.
The symptoms don't hit us hard.
If you're taking outer berry when you're sick, you might notice symptoms feel slightly less
intense, so your throat isn't a sore, your congestion is a bit better, and you recover a
bit faster.
So not a miracle cure, but noticeably quicker.
You feel slightly more energized as your body fights off the infection.
It's not dramatic, but it's definitely measurable.
And over time, of a multiple cold of flu seasons, these small improvements adapt to significantly
fewer sick days per year.
So let me be clear about something.
Outer berry isn't just something people used to do.
It's been seriously studied.
We're talking multiple clinical trials, peer reviewed research and consistent findings.
And here's what the research suggests outer berry may support.
Reduce duration of cold and flu, so if you take it early, you might recover two to three
days faster.
Reduce the severity of symptoms when you do get sick, it's not as bad.
These incidents of colds, you catch your colds overall with preventative use, antiviral
activity, so research shows it can interfere with viral replication, immune cell support,
it activates, and supports immune cells, antioxidant and anti-inflammatory benefits, so reducing
overall information in your body.
And here is the cool part.
These benefits have been shown across multiple studies, multiple populations, and multiple
research groups.
So it's not one flaky study, it's definitely consistent.
So let's talk about timing, prevention versus treatment.
This is important, so let me break it down, clearly.
Sorry.
Outer berry works best as prevention.
If you're taking it daily during cold and flu season or year round, if you're in a
high risk situation, you're building up your immune resilience.
You're reducing the odds of catching something in the first place.
But that is the power play here.
If you wait until you're already sick and then start taking out an ordinary, you still
get benefits, research shows your recover faster and have less severe symptoms, but it's
known as quite as powerful as if you've been taking it preventively.
Think of it like this.
Prevention is like maintaining your immune defenses 24/7 and treatment is like calling
in reinforcements after you're already under attack.
Both work, but prevention is just smarter.
My mother always used to say prevention is better than cure.
So who's this perfect for?
So out of brewery really hits well for anyone who catches cold and flu frequently, parents
with young kids, healthcare workers or teachers, people who travel frequently, anyone going
through high stress periods, people over 50, anyone who wants to reduce sick days and people
who are around vulnerable populations, or pretty much anyone who is tired of eating
sick all the time.
I'm sure a lot of you guys can relate.
Okay, so let us get super practical.
In scenario one, it is June or May maybe, cold of flu season is starting.
You know from experience that you'll probably catch two to three colds over the next few months.
You start taking out a brewery daily, either in a syrup, extract or capsules.
And so you're building that immune resilience.
Fast forward to August, people around you are dropping like flies, like with the flu and
you didn't catch it or if you did, you'll be super mild and it'll bounce back in a couple
days.
So that is prevention working.
Early treatment, you feel that scratchy throat coming on, you know the signs or you're
caught something or hey man, people are coughing around you and your family or workplace.
You start taking out a brewery immediately, increase the dose compared to preventative
use, three days later, instead of being completely wiped out, you're mostly recovered.
So the dosage, 300 to 500 milligrams per day for prevention, duration, just throughout
cold of flu season or year round, if you want, runnows, high risk groups.
Active onus, increase it to 500 to 1000 MGs, they say and duration of your onus and start
taking the first signs of your symptoms.
Okay.
So I think that is it for me today.
I hope everybody stays fit and healthy over this cold on flu season and I wish you the
very best luck out there.